About

Ray Cheng a.k.a Hippiefever, was born and raised in Taipei, Taiwan;

now resides in Los Angeles, California, a
city known for its mixing of

ethnic groups. Ray's multi-cultural roots is always the key to his

design. Despite the diversity of cultures that has inspired him, Ray

has been able to focus his creative energy into a cutting-edge style.


Today, Ray focuses on apparel graphic, denim wear and exquisite

accessory design for many brands: Ed Hardy,
NVM9, Vanilla Star,

and Forever 21 and he
has always had a passion for contemporary,

trendy fashion.

July 15, 2009

N V M | 9 Luxury Denim Wear


With NVM |9, I was responsible for the design of denim wear, trims package and apparel graphic. As being part of the denim design team, my focus included trend research, counter sample shopping, sourcing, line-building, color story as well as hands-on actual design, sketch, and prepare tech-pack and linesheet of the product. Additionally, I had intensive work experience contracted for 1 year in Hong Kong and China with manufacturer. My duties included approved lab dips and strike offs for wash effect, hand feel, embellishments, prints and color ways on denim wear. The hands-on experience of working directly with factory provided invaluable experience into the complete sample making process. I maintained communications and interfaced with manufacturers in Hong Kong and China to ensure product development proceeded correctly and on time. I was also responsible for the design of apparel prints ( pattern design, repeats, multiple color-ways, coordinates ) and trims package design for denim wears (shank button, rivet, backpatch, hangtag, care label, belt buckle and many more.) I was responsible for fully trims development. From research, sketch, preparing artwork, measurement and material selection and consideration of safety.