About

Ray Cheng a.k.a Hippiefever, was born and raised in Taipei, Taiwan, and Asian comics and animation have largely influenced his work. Now residing in Los Angeles, Ray strives always to produce designs that integrate the techniques he’s studied in both Eastern and Western art. Ray focuses on apparel graphic, denim wear and exquisite hardware design for many brands: NVM9, Ed Hardy, Vanilla Star, and Jean Machine. With a passion for vector graphics, typography, and photographic collage, Ray also does freelance graphic design and illustration in his spare time.

August 9, 2009

DEBUT! ®1969 UNDERGROUND 登場 / Fall 09'發表-NYC Tee





August 8, 2009

®1969 UNDERGROUND/ Fall 09'發表-Dark Alley Tee




August 7, 2009

®1969 UNDERGROUND / Fall' 09 發表-Premium★ Tee




August 6, 2009

®1969 UNDERGROUND/ Fall 09'發表- Screamer Tee

All work © Hippiefever / Ray Cheng. Do not use without permission.

®1969 UNDERGROUND/ Fall 09'發表-Retro Tee

August 4, 2009

®1969 UNDERGROUND/ Fall 09'發表-★Stella Tee

August 3, 2009

®1969 UNDERGROUND/ Fall 09'發表-Freaks Attack! Tee

August 2, 2009

®1969 UNDERGROUND/ Fall 09'發表-Temptation Tee


July 15, 2009

N V M | 9 official website

With NVM |9, my position is assist denim designer, trims designer and apparel graphic artist. As an assist denim designer, my responsibilities included trend research, counter sample shopping, sourcing, line-building, color story as well as hands-on actual design, sketch, and prepare tech-pack and linesheet of the product. Additionally, I had intensive work experience contracted for 1 year in Hong Kong and China with manufacturer. My duties included approved lab dips and strike offs for wash effect, hand feel, embellishments, prints and color ways on denim wear. The hands-on experience of working directly with factory provided invaluable experience into the complete sample making process. I maintained communications and interfaced with manufacturers in Hong Kong and China to ensure product development proceeded correctly and on time. I was also responsible for the design of apparel prints ( pattern design, repeats, multiple color-ways, coordinates ) and trims package design for denim wears (shank button, rivet, backpatch, hangtag, care label, belt buckle and many more.) I was responsible for all trims development. From research, sketch, preparing artwork, measurement and material selection and consideration of safety.