About

Ray Cheng a.k.a Hippiefever, was born and raised in Taipei, Taiwan; now resides in Los Angeles, California, a city known for its mixing of ethnic groups. Ray's multi-cultural roots is always the key to his design. Despite the diversity of cultures that has inspired him, Ray has been able to focus his creative energy into a cutting-edge style. Today, Ray focuses on apparel graphic, denim wear and exquisite accessory design for many brands: Ed Hardy, NVM9, Vanilla Star, and Forever 21 and he has always had a passion for contemporary, trendy fashion.

January 2, 2008

Ed Hardy accessories design

• Assist denim designer / graphic Artist for ED HARDY, Los Angeles.
Assist denim designer for women and kids denim line. I was responsible for Illustrate flat sketch, manipulate photograph, prepare artwork, tech-pack and linesheet. I maintained communications and interfaced with manufacturers in Hong Kong and China. In charge of complete development of trims package on denim wear. Additionally, I designed and oversaw development of tattoo embellishment on denim wear. Materials included embroidary, leather, discharge print and plastisol paint.






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