About

Ray Cheng a.k.a Hippiefever, was born and raised in Taipei, Taiwan;

now resides in Los Angeles, California, a city known for its mixing of

ethnic groups. Ray's multi-cultural roots is always the key to his

design. Despite the diversity of cultures that has inspired him, Ray

has been able to focus his creative energy into a cutting-edge style.

Today, Ray focuses on apparel graphic, denim wear and exquisite

accessory design for many brands: Ed Hardy, NVM9, Vanilla Star,

and Forever 21 and he has always had a passion for contemporary,

trendy fashion.

January 3, 2008

Ed Hardy Denim Collection

Tattoo driven denim collection. First, we take out indigo color from denim, then we provide creamy prints on top of the artwork. This unique printing technique guarantees soft hand feel ( like water print on t-shirt ). We even provide fully bling-bling rhinestones on some pieces to bring them to next level.







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January 2, 2008

Ed Hardy accessories design

• Assist denim designer / graphic Artist for ED HARDY, Los Angeles.
Assist denim designer for women and kids denim line. I was responsible for Illustrate flat sketch, manipulate photograph, prepare artwork, tech-pack and linesheet. I maintained communications and interfaced with manufacturers in Hong Kong and China. In charge of complete development of trims package on denim wear. Additionally, I designed and oversaw development of tattoo embellishment on denim wear. Materials included embroidary, leather, discharge print and plastisol paint.






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