About

Ray Cheng a.k.a Hippiefever, was born and raised in Taipei, Taiwan;

now resides in Los Angeles, California, a city known for its mixing of

ethnic groups. Ray's multi-cultural roots is always the key to his

design. Despite the diversity of cultures that has inspired him, Ray

has been able to focus his creative energy into a cutting-edge style.

Today, Ray focuses on apparel graphic, denim wear and exquisite

accessory design for many brands: Ed Hardy, NVM9, Vanilla Star,

and Forever 21 and he has always had a passion for contemporary,

trendy fashion.

February 1, 2008

® FVR 21 / the private label of Forever 21


Trim package design
Floral button

Snap button and rivet

Floral leather backpatch

Glossy coated floral hangtag

Care label

Floral belt buckle

Zipper puller
Label